Web Analytics Training
Because companies do not always have the resources and skills needed to analyze, interpret and use the data provided by their web audience, our Web Analytics training teaches you how to leverage web data to optimize and improve the web performance and ROI of any website.
Learn real-time audience analysis
The goal of this Web Analytics training is to teach you the key concepts of Web Analytics, then pass on the knowledge and introduce you to analysis techniques and methods, enabling optimal and relevant use of your customer data.
Course highlights:
- Learn the fundamentals of Web Analytics: measurement principles and techniques, meaning and scope of analyses and key metrics.
- Master audience and performance analysis methods and processes: from decoding trends to segmented analyses.
- Apply it in the real world: discussion and application of Web Analytics knowledge to real cases.
Course objectives
- Define the right KPIs, interpret results and identify optimization levers
- Understand and analyze your website's traffic and visitor behavior
- Implement the best optimization actions
